Playnation secures Park Resorts contract

Park Resorts

Playnation, the UK’s leading business in the family entertainment machines sector, has secured a four-year contract with Park Resorts, the UK’s largest holiday park operator.

The award of a new 4-year contract follows a highly competitive tender process and will allow Playnation to continue to supply the award-winning holiday park operator with machines across its 48 UK locations.

Playnation has had a hugely successful year in which the company continued to grow its high profile partnerships with several household names in the leisure sector, including Whitbread and Welcome Break. Playnation secured this latest win as a result of its commitment to delivering healthy profit growth for Park Resorts and ongoing investment in new products from all manufacturers available to the international market.

Park Resorts has equally enjoyed a period of strong growth, following several key site acquisitions and continual investment across its estate. Park Resorts will benefit from the provision of Playnation’s products and expertise in its Family Entertainment Centres, as well as its state-of-the-art Server Based Games machines.

Adam Hodges, CEO at Playnation, said: “We are absolutely thrilled to have renewed this contract with Park Resorts. As well as a commitment to providing constant innovation, Playnation also focuses on people development and we believe this combination has been crucial to our success. We have a lot to offer Park Resorts in the next four years, and can’t wait to get started!”

David Boden, CEO at Park Resorts, commented: “Investing in our customers enjoyment in our Parks is of the utmost importance and the quality of entertainment offered at each location is a priority. As such, our strong relationship with Playnation will play a key part in our continued expansion and in providing fun and entertainment to holidaymakers on our parks.

Playnation was established in 2013 following an MBO backed by Palatine Private Equity. The company is a market leader for Family Entertainment Centres and currently operates machines in over 1,700 locations, within holiday parks, bowling alleys, airports, pubs and motorway service stations, including Butlins, Haven, Parkdean, Welcome Break, Moto, Roadchef, Talarius and MFA Bowl.